Why we started:

Hey there, clean freaks and germaphobes! Are you ready to level up your hygiene game? Well, you're in the right place! We're on a mission to make keeping yourself, and your community clean a blast, and we believe that personal and communal hygiene should be as easy as pie.
You know what really grinds our gears? All those lousy Chinese imports flooding the market. So, we decided to take matters into our own hands and set up shop in the vibrant city of New Delhi. Now, we cater to everyone from big corporations to small mom-and-pop shops and even individuals like you! We want to make innovative hygiene solutions accessible to everyone and promise to make the experience as smooth and enjoyable as possible. So, say goodbye to boring and hello to exciting hygiene!

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Our Story

It all started in 2020 in New Delhi: when Simar decided to revolutionize the commoditized hand sanitizing and washing industry. Simar, then a 19-year-old college student, decided to take hand hygiene to a whole new level with a visionary team of designers and engineers. We leverage great manufacturing and create atelier grade products that our customers absolutely love. Hi-Genie is the only manufacturer of made-in-India health and hygiene products and is owned by Benchmark Technologies as a bestseller on multiple ecommerce platforms and retail stores in India.

Making a Difference

At Hi-Genie, we're dedicated to empowering the Indian community by making intelligent hygiene accessible to all. Our commitment to this mission goes beyond mere words - we're putting our money where our mouth is. That's why we pledge to donate 1% of all our profits to the top water conservation and animal NGOs in India. We recognize that water is the cornerstone of good hygiene, and we believe that everyone deserves access to this fundamental resource. By partnering with these organizations, we're working towards creating a brighter, more equitable future for all.

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